Star Wars: The Clone Wars Style Guide
As Lucas Licensing developed subsequent updates to their Star Wars: The Clone Wars style guide, they relied on our team to bring something new and unique to the licensing program’s design assets.
Our solutions to the design elements for these style guide updates leverage a multitude of graphic approaches, such as overlapping, colored halftone dots to integrate various character action poses, character-specific color washes over their individual environments to set an ethereal mood, paint swashes as holding shapes to tie together character artwork and typography, and character art merged with background imagery and typography in a distressed, high-contrast treatment.
Select badge designs evolved into multi-character series. Color schemes combined bold and muted hues with neutral tones and blacks for a contemporary, trend-oriented appeal.