The most vital tool in the brand licensing arsenal is arguably the consumer product licensing program style guide. It serves not only as an asset and guidelines delivery system to ensure that all licensed products stay true to the essence and visual aesthetic of the licensed brand, … Read More
In the world of toy and entertainment brand licensing, the consumer product licensing program style guide plays a pivotal role in delivering core and trend-based design assets to licensee partners on an annual or seasonal basis. They can range from behemoth programs for mature brands with a … Read More
Although there are anniversary celebrations for licensed brands every year, there seems to be an exorbitant number of brands hitting major milestones of late. And many seem to be happening next year – enough to prompt Licensing International to refer to 2023 as the “Year of the … Read More
There's no denying the value of establishing standardization for a well-designed consumer product style guide. It's essential to maintaining the property's visual aesthetic across all consumer products in every category. Without guidelines for standardization, each licensee would be free to develop their licensed products as they choose, … Read More
In a conversation I had recently with a prospective client, I was asked what the potential revenue generation would be if they were to invest a particular dollar amount on a licensing program style guide for their brand. Initially, I found this inquiry to be peculiar. But, … Read More
We've been developing style guides for licensed entertainment brands for the last 20 years. During that time, we've generated more than 10,000 pieces of original art for countless licensing programs representing just about every entertainment genre, with licensed consumer products appearing in almost every retail category. Thousands … Read More
Weve all seen this: a successful licensed property ends up on consumer products in every category. Sometimes the categories make sense, given the nature and attributes of the property; sometimes they dont. If they dont, this approach can do more harm than good. Extending a brand into … Read More
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