What We Do > Product Inspiration Design
Product Inspiration Design for Licensed Brands
Concept Development That Encourages Creativity in Licensee Partners
At Design Force, Inc., we help licensees envision how a licensed brand’s visual aesthetic can be applied to products in their categories by creating innovative, dedicated, and on-brand product concepts. From toys, apparel and accessories to home décor, consumer electronics and collectibles, these concepts inspire partners to push the envelope, and perhaps leave their comfort zone, during the product development process. This is how great licensed products are created. Products that connect with consumers on an emotional level generate desire and influence their decision to buy.
Product Inspiration That Brings Brand Licensing Potential Into Focus
The creation of product inspiration is a critical component of a licensing program style guide. Not only do these concepts inspire creativity and innovation, they also turn a licensed brand’s style guide into a powerful on-boarding tool. How? By helping licensee partners envision how their products will look with the licensed brand’s design assets applied. They demonstrate how a licensed brand can translate into compelling merchandise, which drives licensee interest.
Our product inspiration ranges from individual items to themed collections. Whether you’re launching a new IP or expanding a legacy brand, our product renderings help visualize potential, generate ideas, and develop category strategies – well before tooling begins.
OUR PRODUCT INSPIRATION DESIGN EXPERTISE INCLUDES
- Identifying consumer product category “fits”
- Establishing potential collections and brand collaborations
- Source imagery research
- Product inspiration conceptualization
- Execution of digital product renderings
Our Approach to Visualizing Licensing Potential Through Product Inspiration Design
Our process begins by identifying which consumer product categories are good fits for a licensed brand. Knowing which categories align best with the brand allows our team to develop product concepts that highlight the brand’s ownable attributes in an innovative manner. From there, we develop our product concepts, which are first presented to the brand owner diagrammatically – showing the sourced imagery and which design assets will be incorporated into the product design.
Once we have buy-in from the brand owner, we then create our product inspiration concepts through the execution of highly-detailed, photographic digital renderings.
Ready to Visualize Your Licensed Brand’s Product Potential?
Bring your brand’s licensing opportunities to life with product concepts that spark innovation. From pitching partners to shaping strategy, we turn imagination into reality.
