What We Do > Style Guide Design
Style Guide Design For Licensed Toy and Entertainment Brands
The Licensing Toolkit That Builds Brand Integrity While Inspiring Creativity
At Design Force, Inc., we specialize in developing comprehensive style guides for licensed brands in the toy and entertainment industries. Our guides serve as both a creative foundation and a functional toolkit – providing licensees with everything they need to bring their IP to life in a consistent, visually compelling manner. The style guides we create are more than just an asset delivery system with standardization guidelines, they’re immersive brand experiences that empower licensee partners to create innovative, dedicated products that appeal to the licensed brand’s target audience across a broad range of consumer product categories.
Comprehensive Visual Design Systems That Guide Licensed Product Success
Style guides are absolutely essential to brand licensing success. They help ensure visual consistency across product lines, eliminate guesswork for licensee partners, and provide a clear vision for how the brand’s assets and unique visual aesthetic should be leveraged across all consumer product categories. We design every style guide to reflect the brand’s personality and provide implementable design assets, including brand elements, font selections, color palette, character art, design elements, product inspiration, packaging programs and retail programs.
Our approach to style guide development strikes a balance between standardization and creativity. Our goal is to inspire while providing clarity – equipping licensee partners with the tools they need to develop great licensed products that will be successful in every consumer product category, and across global markets.
Our Style Guide Design Expertise Includes
- Conduct brand, trend and market research
- Establish a unique and ownable creative strategy based on the brand’s own DNA
- Creation of character art and illustration
- Development of design elements that leverage the licensing program’s creative strategy
- Conceptualization and execution of product inspiration
- Licensed product packaging program development
- Retail program development
How We Build Style Guides That Inspire
Creativity and Ensure Brand Consistency
We begin every style guide with brand immersion and a discovery session to define asset needs based on the consumer product categories the licensed brand plans to pursue. We then establish a unique and ownable visual aesthetic for the licensing program through our Research & Creative Strategy Development phase. We then apply the creative strategy in the creation of all of the licensing program’s design assets.
Throughout the creative process, we collaborate closely with stakeholders and align on every detail to ensure that the final style guide addresses the business goals for the brand, its licensees, and its retail partners.
Ready to Create a Style Guide That Ensures Retail Success?
Let’s create a style guide that empowers licensees, protects your brand, and drives consistency—helping your licensed products thrive at retail.
